THINK NEW PLAN

1. Objectives

• Engagement: Attract people interested in these destinations.
• Conversion: Turn followers into customers.
• Brand Awareness: Establish the agency as a reference.

2. Audience

• Target profile: Age, interests, income level.
• Motivations: Study, tourism, exchange, or adventure.
• Platforms: Instagram, Facebook, TikTok, LinkedIn.

3. Content Plan

• Informative: Tips, culture, weather, and best times to visit.
• Inspirational: Photos and videos of iconic landscapes.
• Interactive: Polls, quizzes, and user engagement posts.
• Promotional: Highlight package deals.

4. Weekly Content Calendar

5. Visual Identity

• Colors and fonts inspired by the destinations.
• Use tools like Canva for consistent designs.

6. Engagement Strategies

• Partner with travel influencers.
• Use popular hashtags and create a custom one, like #ExploreAustraliaNZ.